| Web Promotion FAQ |
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Link Popularity List of Categories header of page
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Are all links created equal?
No. The search engines can look at the source of a link and weight it differently from others. For instance, a link to your site from CNN.com is better than a link from SomeDumbSite.com (in theory). So, if two sites are equal in every respect except that one has a link to it from the home page of CNN.com, and the other site has a link from SomeDumbSite.com, the first site will perform better for relevant keyword searches. If you've had your site posted to thousands of bogus link farms (sites designed to artificially inflate Link Popularity) don't hold your breath. Bottom line: attain as many relevant and credible links as possible and don't count on shortcuts.
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Why is Link Popularity important?
Link Popularity is important to several groups for different reasons.
Link Popularity (a concept mostly pioneered by Google) is important to the major search engines because it provides one of the strongest methods available for delivering highly relevant search results. If a search engine cannot deliver useful and relevant information to its users, those users will find another search engine.
For the website owner or operator, Link Popularity becomes a strategy or tactic that can be used to boost site referrals and develop new online relationships.
Market researchers and analysts are interested in Link Popularity because it provides a real-time marketing performance metric that is based on an index of independent and publicly available data sources (i.e. Google, FAST, Alta Vista, AOL, MSN, HotBot).
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