SMO: What is Social Media Optimization?

Social Media Optimization (SMO) is new term which includes driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore. The online tools, websites, and platforms that people use to share opinions & views, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.