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Link Popularity is the number of hyperlinks pointed to your website. It’s also many times used as a term for Google’s Page Rank, Google’s own method of search engine link popularity. The search engines have decided that if many sites are linking to your site, that site must be better than the others and deserves a boost in their rankings. If you think about it, this makes a lot of sense. People are linking to good websites, not too bad ones.
Now, these days, inbound links are one of the most important factors for getting a high keyword ranking, the most search engines are ranking their search result on the link’s popularity from your site. Not the quantity of the links, but the quality of those links is important. It’s also important that the inbound links are on the same topic. Remember one good link can be more important than hundred bad links. Not only the search engine’s page ranking is important, but good links creates also extra traffic to your website.
First of all stay away from link farms, free for all links, and similar schemes. They don’t help you with your Page Rank. You have a bigger change that your site gets banned from the search engines than that you receive a Page Rank boost.
